Products

The Albie Rocket is an awesome little wooden plug that we developed to better fool those funny fish! Unlike many of the metal jigs fishermen use to...

247 Lures has always been a big fan of Needlefish plugs! These Needlefish have been designed to range between 7"- 9″ in length and weigh between 1...

The Daiwa Salt Pro Minnow is a versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim ...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...

The Madd Mantis Quake is the latest in the Madd Mantis new line of products. As the name suggests this bait quakes as it falls horizontally. Fish i...

Deep, fast, straight – guaranteed. The DTX Minnow has raised the bar in trolling minnow performance and features the pat. pending Autotune system. ...

Styled on the typical deep bellied baitfish that are so prevalent all over the globe. The Madscad has been designed to be effective in all environm...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on a...

The Nomad Design Shikari is a long casting, suspending, shallow diving jerkbait with an internal moving tungsten weight transfer system designed to...

A Squid Vibe. Yes, it's a world first!There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology t...

The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The Espada series is a true-to-life sized lure inspired from Pacific Saury and Ballyhoo. Expert anglers will find this lure extremely versatile sin...

The FRANTIC series was inspired through the body shapes of Sardines and Ballyhoo. The term “frantic” was appropriately chosen because it mimics the...

The Genesis 165 is a simplified and scaled down version of the versatile 8.5 inch Frantic series.  The deep, flat body profile enables this lure to...

The Strategic Angler Naia transcends the traditional design of a stickbait and a fast sinking jig. The omission of the belly loop creates a rhythmi...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...

The Strategic Angler Proteus 100 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This ...

The Proteus series is the latest offering by Strategic Angler® for 2021. The success of the clear bodied, UV enhanced Naia series led to the final ...

The Strategic Angler Proteus 80 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This n...

This stubby needlefish lure is great at getting out far. Use when finger mullet and small menhaden are present. Effective on many species from Blue...

The  Little Neck  Swimmer a.k.a. the "Bottle Plug".  New modified version v.3 now rattles and has better castability  It will dig-in fast, even in ...