Best Sellers

These color shifting baits are made for helping you fine tune your fishing experience. The baits shift colors depending on available light and diff...

The reflective effect of the Holographic Swim Shad Soft Bait creates flashes of light in the water that attract game fish from all around. In addit...

The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offered in this size have ...

Not just another weighted soft plastic! The RonZ Original Series baits are a carefully engineered two-piece system designed to provide maximum life...

Gobs of 5.25" and 7.75” Paddle Tail baits! A perfect imitation of bunker, herring, mullet, alewife, minnows and so much more, they'll make even the...

Albie Snax's are five inch baits effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish. They come in five different colo...

Often imitated but never duplicated, the carefully designed shape of our RonZ® tails provides maximum life-like wiggle with minimal effort imparted...

The Big Game HD is the flagship of the RonZ® line. This size and series is will be your favorite for targeting large tuna and other big game specie...

The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to...

6" soft plastic stick bait that mimics an eel or a needlefish.   Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

Whether it’s on the flats, in the backcountry or along the shoreline, our shallow water series baits are just the ticket to induce even the most fi...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Pa...

Not just another swimbait! Our Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both RonZ® ...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Lightweight and full of pulsating action, the Hogy Flexi-Bar has quickly become one of the most popular light tackle spreader bars for tuna trollin...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Z-Hawk, the perfect marriage of our original series baits and traditional bucktail jigs. True cobia slayers, they also get the job done inshore on...

Not just another swimbait! The RonZ Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both R...

All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...

The Savage Gear Soft Sandeel lures are a supernatural sand eel imitation. They are a favorite snack of many predator fish. These lures are softbodi...

The Big Occhi is a new, game-changing soft plastic lure, strategically engineered to cut the water while providing unparalleled action and a natura...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

These soft plastic replacement shad bodies are durable and feature a vivid array of colors. They are perfect for creating umbrella rigs and parachu...