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The Yo-Zuri Mag Darter lure is the perfect addition to any tackle box. With its increasingly realistic looks it is sure to provide you with a great...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

The Yo-Zuri Hydro Pencil Lure is a floating lure that is perfect for the walk the dog technique. It covers a variety of inshore fishing application...

Yo-Zuri AURIE-Q ''RS'' Squid Jigs are made out of natural materials and feature a cloth finish that offers more durability than the traditional Jap...

Yo-Zuri’s Mini Squid Jig series features a strikingly brilliant Holographic Internal Prism Finish. Each Mini Squid Jig contains “Glow-in-the-Dark” ...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC. This new minnow-style bait has been designed to cast long dist...

Yo-Zuri Squid Leaders offer a simple, speedy, and cost-effective solutions for optimizing your presentation of squid jigs to wary cephalopods. Cons...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...