Soft Plastic Fishing Lures

13.5" soft plastic stick bait that mimics an eel or a needlefish. These baits change colors depending on the amount/quantity/available light given ...

The reflective effect of the Holographic Swim Shad Soft Bait creates flashes of light in the water that attract game fish from all around. In addit...

The new Vudu Shads Made from "TOUGH AS HELL" TPE, The serrated tail articulates, creating a life like swimming action and the boot tail adds lift a...

The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offered in this size have ...

Not just another weighted soft plastic! The RonZ Original Series baits are a carefully engineered two-piece system designed to provide maximum life...

The Hyperlastics Dartspin is a unique bladed softbait that features unmatched toughness and versatility. Brought into existence by Patrick Sebile's...

Albie Snax's are five inch baits effective for False Albicore, Stripers, Bluefish, Redfish and other inshore fish. They come in five different colo...

6" soft plastic stick bait that mimics an eel or a needlefish.   Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

Often imitated but never duplicated, the carefully designed shape of our RonZ® tails provides maximum life-like wiggle with minimal effort imparted...

The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to...

The Big Game HD is the flagship of the RonZ® line. This size and series is will be your favorite for targeting large tuna and other big game specie...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

Lightweight and full of pulsating action, the Hogy Flexi-Bar has quickly become one of the most popular light tackle spreader bars for tuna trollin...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Patrick Sébile design, the Dartspin™ Pro is a very versatile and advanced engineered soft plastic bait. Its body can be rigged many ways - on a wee...

Whether it’s on the flats, in the backcountry or along the shoreline, our shallow water series baits are just the ticket to induce even the most fi...

The Savage Gear Soft Sandeel lures are a supernatural sand eel imitation. They are a favorite snack of many predator fish. These lures are softbodi...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Pa...

All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...