The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too hea...

6" soft plastic stick bait that mimics an eel or a needlefish.   Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

Deep, fast, straight – guaranteed. The DTX Minnow has raised the bar in trolling minnow performance and features the pat. pending Autotune system. ...

I can't imagine an angler who hasn't fished a Clouser Minnow. The original designed by Bob Clouser has its roots in freshwater. Originating in Penn...

Strike-inducing action, color, and scent for your jigs, rigs, tubes, and more! 40X Stronger than soft baits! Perfect for bucktails, jigs, rigs, sp...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

The Acme Phoebe Spoon is an American original, a metal spinning lure with a unique hydrodynamic curvature that creates a 3-dimensional illusion. Th...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

Styled on the typical deep bellied baitfish that are so prevalent all over the globe. The Madscad has been designed to be effective in all environm...

At fishing shows, I regularly get the question: “what’s your favorite lure?” The answer isn’t easy because each one of our lures has a time and a p...

Tsunami Platinum Surface Blaster Lures are made from high-impact plastic. They are thru-wired to withstand the strongest fish. Featuring a wide, cu...

The X-Walk was designed with topwater strikes in mind. Using a “walk-the-dog” action combined with multiple rattle chambers, this lure will trigger...

The Yo-Zuri Hydro Pencil Lure is a floating lure that is perfect for the walk the dog technique. It covers a variety of inshore fishing application...

The original Mully has been catching fish and proving itself for years now. We’ve been working for the past few years on a smaller version, and now...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of...

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an ac...

There is arguably no better fly in the world than a Wooly Bugger. The Gold Bead Crystal Bugger has all the "bells and whistles" to take it to the n...

Whether it’s on the flats, in the backcountry or along the shoreline, our shallow water series baits are just the ticket to induce even the most fi...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on a...

Let’s face it, every striper fisherman loves a big topwater blowup. The Flipping Mullet is the spook style plug that will get you your fill of topw...

Not just another swimbait! Our Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both RonZ® ...

The mission in making the Plank WTD (Walk the Dog) Bait was to make a saltwater-intended super durable WTD that throws far, is easy to work in roug...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Pa...

The first version of this lure became popular in the Cape during the early 80's. This needlefish lure slips through the wind for very long casts. I...