The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to...

6" soft plastic stick bait that mimics an eel or a needlefish.   Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

Tsunami Holo-Teasers will help you catch more fish! These teasers feature a durable, clear polymer head, strong silicone skirts and holographic fla...

Deep, fast, straight – guaranteed. The DTX Minnow has raised the bar in trolling minnow performance and features the pat. pending Autotune system. ...

Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productive lures ever invented. Th...

I can't imagine an angler who hasn't fished a Clouser Minnow. The original designed by Bob Clouser has its roots in freshwater. Originating in Penn...

The Acme Phoebe Spoon is an American original, a metal spinning lure with a unique hydrodynamic curvature that creates a 3-dimensional illusion. Th...

Styled on the typical deep bellied baitfish that are so prevalent all over the globe. The Madscad has been designed to be effective in all environm...

Tsunami Platinum Surface Blaster Lures are made from high-impact plastic. They are thru-wired to withstand the strongest fish. Featuring a wide, cu...

At fishing shows, I regularly get the question: “what’s your favorite lure?” The answer isn’t easy because each one of our lures has a time and a p...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an ac...

The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too hea...

The original Mully has been catching fish and proving itself for years now. We’ve been working for the past few years on a smaller version, and now...

The Tsunami Long Stick perfectly imitates any of the important slim bodied prey species in both fresh and saltwater. The tight swimming action and ...

The Yo-Zuri Hydro Pencil Lure is a floating lure that is perfect for the walk the dog technique. It covers a variety of inshore fishing application...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on a...

Let’s face it, every striper fisherman loves a big topwater blowup. The Flipping Mullet is the spook style plug that will get you your fill of topw...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

There is arguably no better fly in the world than a Wooly Bugger. The Gold Bead Crystal Bugger has all the "bells and whistles" to take it to the n...

Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

The Shimano Orca lures are the number one top water lures. These lures imitate an injured bait fish with rod jerking motion. The movement of the Sh...

Whether it’s on the flats, in the backcountry or along the shoreline, our shallow water series baits are just the ticket to induce even the most fi...