After several years in the design phase Umpqua got this one "just right." It has enough material to provide the proper silhouette, yet not too much...

Of all the lures in the 247 Lures repertoire, the Sea Special is definitely on the short list of “must have” lures! Designed to be fished in rough ...

The Albie Rocket is an awesome little wooden plug that we developed to better fool those funny fish! Unlike many of the metal jigs fishermen use to...

The X-Walk was designed with topwater strikes in mind. Using a “walk-the-dog” action combined with multiple rattle chambers, this lure will trigger...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Pa...

A modern take on traditional trolling tubes for striped bass fishing, the Hogy Perfect Tube is a tested and proven design with top shelf components...

Not just another swimbait! Our Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both RonZ® ...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The first version of this lure became popular in the Cape during the early 80's. This needlefish lure slips through the wind for very long casts. I...

Lightweight and full of pulsating action, the Hogy Flexi-Bar has quickly become one of the most popular light tackle spreader bars for tuna trollin...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...

And the beat goes on for this amazingly realistic creation. Warm mid–summer waters, smallmouth aggressively attacked soft plastic baits, like Bass ...

The Yo-Zuri Hydro Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each Hydro Squirt, add t...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The mission in making the Plank WTD (Walk the Dog) Bait was to make a saltwater-intended super durable WTD that throws far, is easy to work in roug...

Shimano designed the Current Sniper Splash Walk with one goal: drive large predators crazy. The lure's nearly stationary walk-the-dog action keeps ...

The Nomad Design Shikari is a long casting, suspending, shallow diving jerkbait with an internal moving tungsten weight transfer system designed to...

Z-Hawk, the perfect marriage of our original series baits and traditional bucktail jigs. True cobia slayers, they also get the job done inshore on...

Not just another swimbait! The RonZ Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both R...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...

A favorite among Montauk Point fisherman. This is an excellent casting lure that should be used when there is a strong rip current. It digs deep in...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...